The Journal

Notes from
the atelier.

On wine, art, and the slow craft of giving a label permanence.

Sculpted relief — 2001 Robert WilsonCollection · Launch

Featured · June 2026

A century of wine, reimagined in relief.

Our inaugural collection opens with Château Mouton Rothschild — an estate that, since 1924, has handed its label to the greatest artists of each era. From Picasso to Warhol, Bacon to Dalí, each vintage becomes a sculpted relief artwork, created to order and presented framed. This is where the ETIQ story begins.

Discover the Collection →

More from the Journal

Stories & craft.

Engraved signature relief

The Craft

Why every gesture is deliberate

Inside the atelier: how a flat label becomes a sculpted surface that catches the light.

June 2026
Mouton Rothschild 2001 relief

Private Commissions

Immortalize a vintage that is yours

The story behind bespoke commissions — and how a single bottle can become a lasting artwork.

June 2026
Gestural relief detail

The Maison

Born of the cellar

An obsession with the wine label as a small, perfect work of art — and the idea that became ETIQ.

June 2026

The List

Join the atelier list.

New vintages, private viewings and notes from the studio — a few times a year, never more.